Philosophy

• Our customer is our real employer and pays our monthly wages.
  
  
• Our customer is the most important person for our company, whether he is visiting,
  writing to us or on the telephone.
  
  
• He is not dependent on us, but we depend on him.
  
  
• He does not interrupt our work, but is the aim and object of it. Our customer is not
  a stranger but is instead a living part of our business.
  
  
• When we fulfill his wishes we are not doing him a favour - he is doing us a favour
  in allowing us to fulfill them for him.
  
  
• Our customer is not a number, but a person consisting of flesh and blood with his
  own characteristics and temperament just as we have.
  
  
• He does not come to us in order to argue or to test his intelligence. He does,
  however, have the right to express his opinion.
  
  
• He informs us of his requirements. It is our responsibility to fulfill these
  in the most profitable manner to both him and to us.
  
  
• Customer orientation is the most important ingredient of Diafoods' success.